L'Oreal Paris Superior Preference Hair Color, 7A Dark Ash Blonde

Since 1973, L'Oreal's Superior Preference has been the gold standard in permanent hair color, delivering extraordinary shine and long-lasting, luminous hair color. The unique Fade-Defying Color and Shine System, which pairs the translucent gel formula with the renowned Care Supreme Conditioning treatment, is the secret behind Superior Preference's exceptional performance. The result is beautifully crafted, long-lasting hair color with depth and dimension, available in over 50 luminous shades to suit any desired signature color.

The Superior Preference Permanent Hair Dye Kit offers gorgeous, fade-defying hair color with dimension. The gel hair dye formula is combined with the Care Supreme Conditioner, infused with Shine Serum, to help maintain color vibrancy and provide a silky, shiny finish.

L'Oreal Paris Hair Color, the gold standard in hair dyes since 1973, comes in a variety of formulations and styles to deliver long-lasting, fade-defying color. From the iconic Superior Preference line to the bold and stylish Feria collection, and the gray-coverage Excellence Crème, L'Oreal offers an extensive range of permanent, semi-permanent, and temporary hair color options to suit every need.

Achieve beautiful, long-lasting color with L'Oreal Paris hair color products. Whether you're looking to cover gray hair, highlight your locks, go bold with bright color, or experiment with an ombre effect, L'Oreal has the perfect solution. As a leading beauty care company, L'Oreal combines the latest in technology with the highest quality, ensuring the ultimate in hair color, hair care, hair styling, skin care, and cosmetics.

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