Smart Ash Blonde Hair Dye with Plex Technology

Smart Beauty Hair Color: Transforming Your Hair with Ease

Our boutique hair color brand is on a mission to help you achieve your perfect hair color. Embrace your unique style with our bold, fashion-forward shades, from sapphire black to vibrant blonde and silver. With years of experience in creating healthy, colorful hair, we're committed to providing vegan and cruelty-free products.

Customers rave about our brilliant, damage-free results. "I went platinum blonde the first time, and I'll always use this product," says Maria B. Ann B. shares, "Very happy with the color. A bit more expensive, but worth it." And Nicola S. notes, "It takes more than one go, but it doesn't feel damaging, so it's good to use every 3 weeks."

Why choose Smart Blonde? Our blonde dye covers and blends grey beautifully, providing a youthful, sunny look. And our Smart Plex formula protects and strengthens the hair, preventing breakage.

Using our hair color is simple. We provide a step-by-step guide, and our non-drip, easy-to-apply color cream ensures even coverage. Apply it yourself or enlist a friend to help – it's an enjoyable experience.

Is it safe to go blonde? Absolutely. Our permanent hair blondes contain 'Plex' technology, which strengthens and rebuilds the structure of your hair. Protect your color investment with our top tips: wait 72 hours before shampooing, use sulfate-free products, and turn down water temperature.

Smart Beauty Permanent Blonde Ash Hair Dye is our latest innovation. Infused with Plex anti-breakage technology, it nourishes and rebuilds the micro-bond fiber structure of your hair, making it healthier and stronger. This 100% vegan, cruelty-free formulation is perfect for achieving natural-looking ash blonde hair.

We take responsibility for our impact on society and the planet. Our products are made in the EU and UK, and we've been creating exceptional hair color for over 15 years. With our step-by-step guides and easy-to-use application, achieving your dream hair color has never been simpler.

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