Naturtint 10A Light Ash Blonde Hair Color: Ammonia-Free, Vegan, Cruelty-Free

Naturtint's Commitment to Women-Owned and Designed Hair Care

As a single mother, Brenda Boice became Naturtint's exclusive USA distributor and pioneered the brand's national distribution. Meanwhile, Maria del Pino Navarro Veroz, a dermo-pharmaceutical scientist from Madrid, wanted to create a formula infused with plant and seed oils. In the 1990s, Maria traveled to America to learn from top professionals how to formulate hair color, and Naturtint was born!

For over 25 years, Naturtint has been committed to providing hair color and care products to help you achieve gorgeous results at home. Infused with nourishing, hair-loving ingredients, Naturtint products will leave your hair looking and feeling beautiful. With over 30 different permanent hair colors to choose from, you can find the perfect shade to suit your style and achieve natural-looking, vibrant results.

Introducing the first permanent hair color in the Bio-Preferred Program, Naturtint's plant-infused products allow you to color your hair at home with beautiful, vibrant results. Cruelty-free and vegan-friendly, Naturtint's formulas are infused with hair-loving ingredients like oleic acid from olives, meadowfoam seed oil, quinoa, shea butter, and baobab proteins.

Naturtint's comprehensive hair care lineup includes: - Permanent Hair Color and Root Retouch products to cover grays and add vibrant shine - Color Care Collection featuring shampoo, conditioner, and a leave-in CC cream to protect and maintain vibrant, long-lasting hair color - Deep Conditioning Hair Food Masks to rejuvenate and revitalize dry, damaged hair - Shampoo and Conditioner Bars to eliminate plastic waste and volumize your hair

Naturtint is committed to providing better ingredients, better color, and a better you. Free from harsh chemicals like ammonia, parabens, and artificial fragrances, Naturtint's formulas are enriched with natural, nourishing plant-based ingredients to deliver vibrant, hydrated, and healthy-looking hair. With up to 100% gray coverage and 32 mixable shades to choose from, Naturtint empowers you to achieve the gorgeous, natural-looking color you desire.

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